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MessagePosté le: Ven 7 Juil - 08:19 (2017)    Sujet du message: Creating The Brand Promise Touchpoints Répondre en citant


Creating the Brand Promise Touchpoints
by John Massie
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bound: 3 minutes
publisher: John Massie
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(2015)Baxendale, S.; Macdonald, EMagazines are the paid touch points that offer very high-Quality images, high-gloss, heavy paper, elegant and beautiful photos that really attracts the attention of a reader (Ives, 2011)Packaging: Packaging of a product or the way brand conveys its image should represent a brand and its product or serviceA touchpoint is a message or way a brand reaches out to their target market providing engagement as it allows the brand to be seen by the prospective customer in a favorable wayThe benefits of pre purchase touch points are that they engage prospective customers, as well as retaining current customers(2013)Expressing the Brand Identity Developing the brand's name 3m 53s Creating the brand's look and feel 3m 44s Creating the brand-promise touchpoints 3m 22s 5

Lemke, F.; Clark, M.; Wilson, HA brand touchpoint, also known as a brand encounter is formed when a consumer is exposed to a brand(2016)C.; Singer, MCialdini states that there are 6 principles of persuasion when it comes to the consumers decision making process: Reciprocation, commitment and consistency, social proof, liking, authority and scarcity.[14] The use of such principles is at the discretion of the employee when dealing with a customers during the buying process112 (5): 766785

This includes customer relationship management, buying and selling channels, distribution, service, internal and external communication, human resource management, and process-optimisation programmesAs the market changes and evolves, brands must maintain a balance in the need to maintain familiar with consumers as well as the need to remain relevant due to constant changeEmployees of all brands can adopt Robert BTopics include: Identifying your core values and drivers Linking your business model to the brand Identifying customers Developing your brand promise Expressing brand identity Creating a brand book Expressing brand in social channels, through advertising, and in packaging Measuring brand performance Skill Level Beginner 1h 26m Duration 262,283 Views Show More Show Less Related Courses Preview course Marketing Foundations with Drew Boyd 2h 8m Beginner Preview course Developing Brand Identity Collateral with Steve Harris 58m 21s Beginner Preview course Troika's ABC Brand Campaign: Start to Finish with Troika Design Group 21m 33s Appropriate for all Preview course Writing a Marketing Plan with Drew Boyd 36m 34s Beginner Contents Notebook Search This Course Clear Search Search Introduction Welcome 1m 25s What you should know before watching this course 1m 38s 1doi:10.1108/02756660510586292The Brand Touchpoint Wheel displays the various ways in which consumers interact with an organisations brand, creating higher brand educationThese more traditional forms are slowly declining as everything is online, through the digital platform Touch Points: Defining various forms of contact with membersAlign the organization to consistently deliver the optimal experience.A holistic approach to aligning your organization to consistently deliver the optimal experience is essentialUniversitt St 07f867cfac


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